Connectivity and relationships build the foundation of thriving corporate cultures. In order to maintain strong relationships, it is essential to give the right gifts to the right people. Thoughtfulness is always more important than cost. If gift-giving is executed poorly, it can cause more harm than good.
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It’s 10am and a new potential vendor comes into my office to present new local products for our gourmet gift baskets. The coffee is brewing and wafts through our space as a slight breeze comes through the open 2nd story garage door. Our new staff member settles into her desk, which had just been set up for her first day of work.
In leading up to 


