I have to admit, I'm a bit of a perfectionist and like things that are really good. Have you ever had one of those experience when you've tasted or experienced something that wasn't quite as good as you thought it could be? Have you ever thought you could make something better? Building a better mousetrap is one way to start a business and lots of successful entrepreneurs get their ideas and inspiration from having a bad taste in their mouth. From my experience this is how I started a corporate gift basket business, I didn't like gift baskets and saw that they were super wasteful. Gary Erickson got the idea for starting Cliff Bar while trying to stomach Power Bars on a 200 mile bicycle ride, seeing an opportunity for tasty energy bars. Tiz and Tara from Zazubean Organic Chocolate have a similar story, while on a cycling trip with friends seeing an opportunity to improve the chocolate bar industry.