5 Ways to Rock Your Corporate Gift Program
5 Ways to Rock Your Corporate Gift Program
Creating a corporate gift program can seem like a daunting task - but with a bit of planning and preparation, you can craft a corporate gift box experience that's both memorable and meaningful for your recipients.
With customer acquisition and employee retention becoming tougher year by year, a rock-solid corporate gift program has the potential to cement lasting relationships that affect your bottom line or build on your existing team morale.
As your partner in gifting, we're giving you five tips to make corporate gift box delivery a breeze.
1. Prepare your list early, check it twice and plan ahead
Over the past 15 years, we've noticed that gift programs run smoothest when recipient lists are organized early. The final quarter of the year is often a hectic time for most businesses, and planning ahead can save you a mountain of headaches and mishaps that can easily be avoided with extra time, care and consideration.
We recommend starting early –as early as September– to get ahead of your competitors, build a meaningful strategy, perfect your gifting list, customize your gift boxes and make time for possible delays.
Here at Saul Good Gift Co, we're all about telling good stories through corporate gift boxes and the holiday season is a perfect time to do so. Here are five questions to keep in mind when embarking on this part of the gifting journey:
- What are your gifting goals?
- Who will be part of your corporate gifting program?
- What kind of story do you want to tell with your corporate gift boxes?
- What gifting elements will help you communicate that story?
- How can you create a lasting impression?
If you need help getting your holiday gifting strategy off the ground, contact us and let us help you get started on the right foot.
2. Corporate gifts for groups vs. individuals
Whether you're gifting for groups or individuals, your goal is to make the gift experience all about the recipient. Here's how gifting for an individual may differ from gifting to a group.
Individual corporate gift boxes
Gifting to an individual? Make this gift experience all about the recipient.
You likely had the chance to get to know this individual and have picked up on a few critical elements of their likes, dislikes, values, and overall personality. If this is the case, choosing a gift that aligns with these personal elements will significantly affect the final impact of your gift.
And when it's time to deliver the gift, be sure to touch upon the reasons behind the specific choice. This gesture can be an excellent opportunity to recall a touching conversation between you both or pick up on a small detail they may have mentioned in passing. In either case, acknowledging this in your card shows how much you care about the relationship.
Want to go the extra mile? Thank the recipient publicly and be specific about why you are recognizing them: it's a sure-fire way to make sure your gesture is more memorable than the rest.
Corporate gift boxes for employees and clients
The same rules apply when you appreciate your hard-working team or thank your clients. Focus on the specifics and celebrate how this created value for you throughout the year.
Gifts for groups must be easy to share. And by sharing, we don't mean dividing up the unopened goodies. You want to avoid the "who wants the tapenade? I'm taking the crackers" scenario. The ideal group gift experience involves your recipients gathering around, enjoying their treats, and talking about how great it's been working with your team.
When you appreciate a team of people, it's best to do so publicly. The golden rule we like to follow is to 'appreciate publicly, criticize privately.' Public displays of appreciation have their own incredible inertia, and by creating a culture of appreciation, your team is more likely to echo gratitude amongst themselves. If this is all a bit touchy-feely for you, consider this: appreciation dissolves office politics and prevents employee turnover.
3. Send your corporate gift boxes early
We cannot stress this enough: timing is essential!
Holiday gift programs are best delivered early in December. It can be a busy time of year, so getting your order in early creates space to relax, enjoy the season and make a lasting impression.
The weeks leading up to the holidays can get pretty hectic. So why share the stage with your competition? Being first is a great way to be memorable.
We encourage clients to avoid sending out holiday gifts in the last week of December, as not only do a lot of people sneak away on holiday, a late December delivery is less impactful unless you really make a splash.
If the holidays have long gone, consider Thanksgiving or Valentine's Day as alternatives for showing appreciation.
As a bonus, we're offering those who submit their corporate gift box orders by November 1 the chance to include free custom greeting cards.