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When you've chosen a meaningful gift, a meaningful message is a natural companion. But do you often find yourself wondering what to write when it comes time to pen your message? Whether you're celebrating a birthday, thanking a friend or wishing someone a speedy recovery, your words can truly warm the hearts of your loved ones, so it's only natural that you'd feel pressure at this moment.

The good news is anyone can master the art of writing a touching greeting card. And after 16 years of thoughtful gifting, we've cracked the code, and we're finally sharing our special recipe. 

If you want your cards to feel more personal, take our tips to heart and start applying them when the right time comes. Hint: it's always the right time to send or write something meaningful!

Start With A Personal Story

Every Saul Good gift starts with a good story, and so does a great greeting. It's easy to copy and paste a generic message online but if you want to touch your recipient's heart, it's time to reflect on your special memories together.

For example, if you're writing a card for your former university roommate that accompanies your housewarming gift, touch on a funny memory you had while living together before congratulating her on her new house.

But remember, your joint connection and your recipient should remain at the centre of the story, so avoid making the message all about you.

Make Them Smile

This is your chance to show some extra heart and elaborate on why you appreciate having this person in your life. Everyone loves complements and any excuse to crack a smile. If you're stuck on what to write, put yourself in the recipient's shoes and think of what makes this person so special. There's nothing like a little flattery to make someone feel good and crack a smile.

Include A Creative Sign-Off

If the occasion calls for it, get creative with your sign-off and end the message on a fun or quirky note. If you've customized your message and added tons of heart, this sign-off is the icing on the cake that will make your message memorable and secures your card's spot on the proverbial fireplace mantle.

Now that we've covered the basic structure of your message, it's time to write your own. If you're pressed for time, get inspired by these starter templates below and make it special by adding your personal story to start.

What to Write In Your Greeting Cards

The Holiday Season

  • Short & Sweet

Wishing you and your family love, peace and joy this holiday season.

  • Funny

This holiday season, let us treasure what is most important in our lives, the reason for the season: chocolates, cookies and eggnog. Happy holi-yays! Eat your heart out.

  • Family

They say you can't choose your family but I'd choose you time and time again. Thinking of you this holiday…wishing we could celebrate together.

Happy New Year

  • Sentimental

As the year comes to a close, I'm reminded of how much your friendship has meant to me this year. I'm grateful to have such a great friend to celebrate the highs and weather the lows.

  • Friendly

We made so many special memories together this year, and I can't wait to make even more in 2023. Cheers to more laughs, long walks and brunch dates in the new year!

  • Family

Thank you for being such an important part of my life. I'm happy to call you family and can't wait to make more precious memories together in the new year.

Happy Birthday


  • Funny

Everyone gets to be young once. Today, your chance officially comes to an end. Happy birthday, grandpa/grandma 😛

  • Friendly

To my amazing friend on his/her/their birthday, my only regret is not meeting you sooner (and annoying you for longer). Happy birthday–you're a real gem!

  • Sentimental

Happy birthday to a real friend of mine. In this day and age, those are hard to come by and I am so grateful to have you in my life. May each day of your year ahead be as wonderful as the person you are.



  • Funny

You know what they say... keep your friends close, and don't forget to invite them over. Congratulations on this new chapter! P.s. We don't care about the mess.

  • Sentimental

Congratulations! Home is where the heart is, and I have a feeling this is only the start of a lifetime of meaningful memories.

  • Inspirational

This is the start of an exciting beginning for you both. Looking forward to seeing you turn this house into a home. Congratulations on this new chapter!

  • From the neighbours

Welcome to the neighbourhood! We hope you love it as much as we do. Feel free to knock on our door if you need a cup of milk...or a glass of wine.

New Baby

  • Sentimental

Congratulations on the arrival of your beautiful baby girl/boy! We hope you enjoy this magical time and make wonderful memories to cherish for a lifetime.

  • Fun

Wishing you many congratulations on the birth of your new baby. Let the chaos (and baby bliss) begin!

  • Funny

Welcome to the wonderful world of parenthood–the only place you can experience both heaven and hell at the same time.

  • Joyful

Congratulations on your new bundle of joy! Wishing your new family love, health and hours of sleep as you embark on your greatest adventure yet.

New Job

  • Funny

Congratulations on the fancy new gig! All those lies you told on your resume are finally paying off. Drinks are officially on you now – cheers!

  • Joyful

It's so inspiring to watch you chase and achieve your dreams. All your hard work has paid off –you deserve it! Congratulations

  • Thoughtful

Congratulations on landing your dream job! You're an inspiration to us all and we're all so proud of you.

Thank You

  • Short & Sweet

Forever thankful for you! Love, your biggest fan.

  • Funny

Thank you for always lending an ear when I need it most. You are the best unpaid therapist a friend could ask for.

  • Thoughtful

Words cannot describe how thankful I am to have you in my life! What would I do without your love and unwavering support?! You're the best x

Get Well Soon


  • Post-surgery/Funny

Just look on the bright side–at least you don't have to wear a cone after surgeries like [your/their dog's name]. Wishing you a speedy recovery, friend. You'll be missed.

  • Inspiring

Thinking of you and wishing you a speedy recovery as you find strength with each new day. You got this!

  • Hopeful

Hope you feel better soon friend, things aren't the same without you around. You are in all of our thoughts as you recover. 

Writing the perfect message is never easy, but we hope these sample messages get your creative juices flowing. Meaningful gifts and messages go hand-in-hand, so if you’re still looking for something unique for that special someone, our locally-sourced gifts are just the thing to spark joy for any occasion (plus you get a personalized greeting card for free!). Start shopping, and you’ll quickly see why!