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When a company is a B Corp, it provides certainty. It allows us to know the difference between “good” companies and good marketingI was first introduced to B Corp back in 2007. At the time, I was a wide-eyed MBA student...only a month away from completing my MBA program in sustainable business at BGI.


One of my classmates, Mary Rick (@maryrick) was organizing a Balle Conference in San Francisco and she encouraged our class to attend. I decided to travel down with classmates and check it out. When I made this decision, I didn’t realize that we would be witnessing a pivotal point in history.


At the Balle Conference of 2007, the launch of Benefit Corporations was announced. The vision of this new movement is to “create a new sector of the economy which uses the power of business to solve social and environmental problems. This sector will be comprised of a new type of corporation - the B Corporation - that meets rigorous and independent standards of social and environmental performance, accountability, and transparency”.


The Saul Good Gift Co. became a founding Canadian B-Corp member. As a member, we are grateful to stand among many great companies throughout North America and watch the B Corp vision become reality.


Since the latest B Corp developments in California, the founder of Patagonia spoke to the media about what this development means to him personally, “I hope that five years from now, ten years from now, we’ll look back and say this was the start of the revolution. The existing paradigm isn’t working anymore—this is the future.”

- Yvon Chouinard, Patagonia




When the Saul Good Gift Co. joined the B-Corp community, we made a declaration that the directors of our company will always consider the environment and community in addition to profit. We disclose information related to our environmental and community impact, in addition to how we work with employees, customers and our transparency. This helps us to set the bar for what it means to be a progressive business.


California is one of six US States shifting corporate law, in order to facilitate social and environmental progress through Benefit Corporations. On Friday, January 13th, 2012, The Stanford Daily explained, “In a ‘middle ground’ between [for-profit and non-profit] extremes, a new type of corporation is emerging, with California the latest but surely not the last state to legally enshrine so-called ‘B Corp’ status.”


I look forward to seeing more businesses join this movement! So much has happened since 2007. Hopefully, the progress of B Corp will expand exponentially and we will see some legislation shift in Canada.