Business is about relationships - and gift giving is about nurturing those relationships that are most important to you. By giving gifts, one not only says, "thank you," but also tells a story about their values and the relationship between sender and recipient. Thoughtful, meaningful gifts go a long way to let your clients and employees know they mean more than dollar signs and cogs in the wheel. Good gifts say that you're listening, attentive, and respectful - all things of value in relationships (business or otherwise).
1. A good gift is a great investment.
Last Christmas, one of my clients sent a gift to a consultant that had sub contracted her some work over the last year. At the time, the gift recipient happened to be looking for some extra help to fulfill an upcoming contract. Because of the gift she sent, this client was top of mind and got the work. The $100 gift turned into a $10,000 contract, a 100X return on investment!
2. Appreciation has a high ROI.
People make your business what it is. Appreciation can make people feel good about their contribution if it's done the right way. After 13 years in the gift business, we've got some great tips on how to appreciate people. Just contact us to learn more. A thoughtful gift basket is a lot cheaper than a raise.
3. Develop healthy corporate culture.
A difference between good and great companies is healthy corporate culture. Gifts are an easy way to let people know what's important to you and your business. This works both internally and externally. Corporate gifts can tell a story about who you are as a company and why people work for you, do business with you, and refer business your way. Make sure you tell the right story.
4. Raise morale during the busy holiday season.
End the year on a high note by giving gifts in December. Your employees have dedicated the year to working hard for you. During the busy holiday months, even a small gesture of some delicious holiday cookies can raise morale. That way, when their friends and family ask your employees how work is going over holiday turkey, they'll think back fondly on the year they've spent with your company.
5. Walk the walk.
Taking care of the details proves that you're good business. If quality is part of what makes your business successful, tasteful holiday gifts that are enjoyed, are creative, and respect our community and environment can tell a lot about your business. Rushed, cheaply made, impersonal gifts can indicate a lack of thought or preparation. What would you rather be known for?
Need some holiday gift ideas to get started?
Send us an email - our sales team will be thrilled to bring their creativity to your corporate gift program.
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